Fast forward : an innovation guide for small and medium enterprises
Description
abstract: This guide is divided into three sections. Part One provides an introduction to new
product development and highlights critical information that an entrepreneur should
consider before proceeding with an actual innovation project. Part Two and Three are
variations on the same theme. They provide a methodology or roadmap to follow in order
to bring your new product to market. From the idea stage through to market launch, a
series of steps are laid out to assist the entrepreneur in going through the
commercialization process. This guide is directed to entrepreneurs, developers, or
business managers interested in learning more about the innovation process and how to
effectively bring a new product to market.
